The Art of Rhetoric

Rhetorical Appeals
Ethos One’s credibility as a speaker and writer.	Logos The intellectual power of one’s speech or writing.	Pathos The emotional power of one’s speech or writing.
Style: Artful expression of ideas: detail, diction, figures of speech (see below), imagery, syntax, tone

Figures of Speech
Figures of Speech: Tropes Artful deviation from ordinary or principal signification of a word.	Figures of Speech: Schemes Artful deviation from the ordinary arrangement of words.
Reference to one thing as another Metaphor Simile Synecdoche Metonymy Word play/puns Personification Zeugma Onomatopoeia Overstatement/understatement Hyperbole Litotes Semantic Inversions Rhetorical question Hypophora Irony Oxymoron Paradox	Structures of balance Parallelism Antithesis Omission Ellipsis Asyndeton Repetition Alliteration Assonance Anaphora Epistrophe Anadiplosis Epanalepsis Chiasmus Polysyndeton